First thing’s first: our clothing isn’t made to be worn on the runway or to be meticulously styled for hours on end. Our clothing isn’t disposable fast-fashion either, and we are not trend obsessed.
We are real women who want clothing for real life.
Our clothes are meant for busy schedules in the face of “I have five places to be in one hour” challenges. They’re clothes to wear to your kid’s soccer game, to a friend’s backyard party, on your trip abroad, or for a day spent antique shopping. Your clothing shouldn’t burden you. It should effortlessly complement your journey through the maze of life. Our clothing is fashion you can LIVE in.
Whether you’ve always been a fashionista or you’re just now discovering your sense of style – clothing is an important self-expression tool that connects us to the community around us, and makes us feel good. We hope that by developing wearable, breathable, moveable clothing for women who believe in style and comfort, we may enrich YOUR life with joy and ease.