OUR STORY | XCVI | California Lifestyle Clothing For Women


XCVI is fashion you can live in.

Our style is effortless and eclectic, bohemian and confident. We believe in quality and the perfect flattering fit for all women.

We celebrate the strength and diversity of women, designing clothes that work for their individual lifestyles. Women who are unapologetic of who they are and what they want out of life. We fashion clothes for the confident, the bold, and the adventurous.

XCVI is about luxury, wearability, comfort. The luxury of super-soft, breathable fabrics that drape without clinging, skimming a woman’s curves, flattering her body.

The wearability of clothes that mix-and-match or work as a complete ensemble. We create clothes that can be worn every day in a thousand different ways. Clothes that feel comfortable all day long. Clothes that can be worn from day to evening, can be dressed up or down. Clothes that are versatile.

XCVI is fashion you can live in.

California Style, Multi-Layer Luxury

Itching to expand her horizons beyond theater direction and acting, Gita Zeltzer began conceptualizing XCVI in the mid 1990s. She was influenced by the multi-layered cultural element of Los Angeles, California, and she saw the “urban chaos” as a muse.

Gita was inspired by the spirit of what others considered “everyday.” In creating XCVI, she discovered that contemporary fashion was a new and dynamic space for her artistic expression.

It was in 1996 (or XCVI, in roman numerals) that Gita introduced the first season of XCVI from a storefront on the famed Melrose Avenue. The success of the line and its ability to resonate with so many types of people demanded that the team hire another designer to keep up with demand.

Gita, together with designer Lilia Gorodnitski, manifested a shared vision: to develop wearable, moveable, breathable clothing for women who believe in style, but also believe in comfort. Today, XCVI is a cut-to-order operation, and works with retailers all over the world.

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