Utility Trend: Mixing Business with Pleasure
With the new “utilitarian” trend for Fall 2010, we thought "what would be more utilitarian than using our very own warehouse as a set for our next photoshoot."
And while the term utilitarian literally means “something being designed for use rather than for beauty”, I think today we managed to accomplish both quite nicely.
With a cement wall background, a ladder, a fan, and our talented team, we shot our new Fall 2010 items – including wool coats, leather vests, jeans and suede jackets – while adding a feminine/playful element of colorful feathers in each shot.
POSTED BY Daniela Zeltzer ON February 27
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MAGIC Reset
Something felt different at WWDMAGIC this year.
While top fashion designers were gathering at Bryant Park for the glamorous NY Fashion Week, lifestyle brand manufacturers were having a rather casual and humble time in Vegas.
Perhaps it was the new venue for the tradeshow that gave us a new kind of open and warm energy. Or, perhaps it was a new beginning for the fashion market.
POSTED BY Daniela Zeltzer ON February 19
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Money CAN Buy You Love. Well, Sorta.
Whether or not we have someone special to spend Valentine's Day with, the expectations and the build-up around the day are overwhelming and often bring on some anxiety.
Nothing a bit of sense of humor can’t cure…right?
While money can’t buy you love, here is our list of Valentine’s Day related things that money CAN buy you:
POSTED BY Daniela Zeltzer ON February 9
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The Post-Red-Carpet Look
You won’t see any XCVI on the Red Carpet during this award and festival season…
But we’re definitely taking advantage of opportunites to gift our favorite celebs with our comfy clothes they can change into after the glamorous events…
POSTED BY Daniela Zeltzer ON February 1
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